History of the brand

In 2008, a new brand Novita appeared in the world, which means "Novelty" in the translation from Italian. 

Ozone, carbon dioxide, carbon marks, nanoparticles and other contaminants are dangerous to the skin. The problem of environmental pollution becomes increasingly popular in the beauty industry.     

Dry skin, enhanced work of sebaceous glands, pH changes, and accelerated aging are all the consequences of living in megacities.

Our dermatologically tested cosmetics line “Novita with an Anti-Pollution Effect” is designed to help your skin withstand the negative effects of the environment.

The cosmetics line “Novita with an Anti-Pollution Effect” comprises 3 stages of skin care: make-up, cleansing and toning, and complex care for all the skin types.